This is the working list, not a brochure. Everything under Shipped is running on a real store answering real customers today. The rest is named plainly — including three things that are never getting built, because a roadmap you cannot plan against is worth less than none.
Each of these is in daily use. What they do for you is on the features page; this is the checklist.
The server half is built and verified — the key signs, the route works, tokens register. What is left is watching one land on a phone from a TestFlight build rather than a cable, and the difference between those two is a real one worth checking.
Every sender today is a merchant's own verified domain, which is right for replies and means the platform itself has nowhere to send from. Needed before the waitlist can be written to, and it needs an unsubscribe link, which for commercial mail to Canadian addresses is the law rather than a nicety.
Indexing datasheets alongside the product they belong to. The single biggest gap for a technical catalogue — the answer is often only in the PDF.
Distillation fires when somebody presses Close, so a thread nobody ever closes teaches nothing, and on a busy desk that is most of them. A sweep over quiet handed-over threads closes the last hole in the loop.
Handled, handed over, and sent back for correction. The last number is the one that says whether to trust it more. SLA reporting of the kind Zendesk does is not here and is not close.
voip.ms publishes a webhook for SMS — unlike voice — so a text would arrive as a conversation like any other and be answered from the same knowledge.
Planned, and after text messages rather than instead of them — a direct message is the same shape of work: a conversation on a channel, answered from the same knowledge, in the same inbox. Each one is somebody else's API and its own approval to get, so this is several pieces of work rather than one. Not started, and it is a real gap today.
Voicemail-to-email fires the moment somebody hangs up, which turns “a missed call appears within ten seconds of the next poll” into “a voicemail appears as it is left, with the audio”.
The point at which a merchant nobody has met can sign up on their own.
support.yourstore.com instead of a Relay Panel subdomain. The certificate handling and the domains table are already built for it.
Store platform is already a first-class concept internally, so this is an adapter rather than a rewrite. Not started.
Each one is somebody's deciding factor, so it is better said here than found out later.
voip.ms publishes no webhook for voice and no live-call endpoint — the only way to learn a call happened is a log written after the caller hangs up. That makes this very good at “you missed a call from a real customer” and structurally incapable of ringing your screen. It would take a different provider, not more work here.
Deflection is not the goal. The assistant exists so your team answers in two minutes instead of two hours, not so your team answers less.
The order is not fixed. Join the waitlist and say which one matters to your store — that is most of how this list gets reordered.